insight
Evidence type: Insight i
Qualitative research is more exploratory, and uses a range of methods like interviews, focus groups and observation to gain a deeper understanding about specific issues - such as people’s experiences, behaviours and attitudes.
Quantitative research uses statistical or numerical analysis of survey data to answer questions about how much, how many, how often or to what extent particular characteristics are seen in a population. It is often used to look at changes over time and can identify relationships between characteristics like people’s attitudes and behaviours.
Before Covid-19, the UK’s household savings ratio was one of the lowest in Europe - with other nations saving two to three times’ more. It is estimated that the nation’s nest egg has a shortfall of about £371 billion, resulting in lots of people feeling financially uncomfortable. This could impact mental health and wellbeing, as well as consumer confidence as the UK works towards economic recovery.
In this insight report, Yorkshire Building Society (YBS) worked with the Centre for Economics and Business Research (Cebr) to understand how the pandemic has affected the nation’s ‘nest egg score’, in terms of spending, saving and planning for the future. The research looked at people’s financial safety net – how well people across different regions and demographics can handle financial shocks like losing a job – as well as how likely they are to happen.
YBS commissioned Cebr to study national economic data and survey 2,000 people to create the ‘nest egg score’. The nest egg score assesses people’s financial safety nets across the nation and how the pandemic has impacted these.
The research looked at people from different places and backgrounds, as well as asking how money affects their choices. To create the nest egg score, the researchers looked at how well the population can handle financial shocks - like losing a job - as well as how likely they are to happen. This was scored out of 100 points by rating four areas: shock resilience, the probability of an income shock, financial health, and planning for difficulty. The higher the overall nest egg score, the stronger the safety net.
When it came to assessing the four areas, a number of different statistics were used, such as annual household income, house price affordability, household savings rates, the number of private sector jobs versus public sector jobs. In this way, a true picture could be gained of how people’s nest egg scores, across the UK, will have changed over the last few years.