Evaluation Scotland Wales

About insights

Evidence type: insight

On our Evidence Hub we classify insight and research studies into two simple categories: quantitative and qualitative.

Evidence checklist More information
Quantitative Quantitative research uses statistical or numerical analysis of survey data to answer questions about how much, how many, how often or to what extent particular characteristics are seen in a population. It is often used to look at changes over time and can identify relationships between characteristics like people’s attitudes and behaviours.
Qualitative Qualitative research is more exploratory, and uses a range of methods like interviews, focus groups and observation to gain a deeper understanding about specific issues - such as people’s experiences, behaviours and attitudes.