insight
Evidence type: Insight i
Qualitative research is more exploratory, and uses a range of methods like interviews, focus groups and observation to gain a deeper understanding about specific issues - such as people’s experiences, behaviours and attitudes.
Quantitative research uses statistical or numerical analysis of survey data to answer questions about how much, how many, how often or to what extent particular characteristics are seen in a population. It is often used to look at changes over time and can identify relationships between characteristics like people’s attitudes and behaviours.
This study aims to better understand young people’s (aged 18-24 years old) experience of borrowing in the UK. The research explored young people’s use of unsecured credit to understand why they borrow, what motivates their borrowing, and how young people’s financial well-being can be better supported to help them transition to independence. This matters because young people have experienced the greatest reduction in financial well-being since the Covid-19 pandemic compared to other age groups. Young people are at the start of their financial lives and are making complex decisions about borrowing and their use of credit. This is an important point in their journey to financial independence as they will be developing their experience and capability with little or no credit history. The decisions they make around credit use will have significant implications on their current and future financial well-being. This report is particularly relevant as credit and borrowing have become even more important in the cost-of-living crisis.
The research had three phases. Phase one involved 80 in-depth online interviews conducted between September and October 2022. This was as part of an exploratory study aimed at capturing a diverse range of borrowing experiences and their impact on young people’s financial well-being. Interviews lasted an average of 20 minutes, exploring different financial behaviours related to credit usage among various groups, including factors like gender and ethnicity. Phase two of the research comprised the analysis of the interview data. Phase three included two online non-technical hackathons which involved participants who took part in the interviews and subject experts (steering group members). The hackathon aimed to collaboratively devise viable solutions to support young people aged 18-24 in building their financial well-being.
The study was conducted by the Centre for Business in Society (CBiS) at Coventry University and supported by the abrdn Financial Fairness Trust.
Professor Lyndon Simkin, Executive Director of CBiS [email protected]