insight
Evidence type: Insight i
Qualitative research is more exploratory, and uses a range of methods like interviews, focus groups and observation to gain a deeper understanding about specific issues - such as people’s experiences, behaviours and attitudes.
Quantitative research uses statistical or numerical analysis of survey data to answer questions about how much, how many, how often or to what extent particular characteristics are seen in a population. It is often used to look at changes over time and can identify relationships between characteristics like people’s attitudes and behaviours.
Financial inclusion in the United States has evolved significantly in recent years, shifting from its former emphasis on financial literacy and education towards a focus on encouraging behavioural change by improving the financial capability of individual consumers. The Center for Financial Services Innovation (CFSI) introduced a framework for financial health in 2015, taking the discourse beyond knowledge and behaviour towards longer term improved financial outcomes, or financial health. CFSI define financial health as when an individual’s daily routines and behaviours help to build financial resilience to absorb financial shocks, as well as the opportunity to set financial targets and goals.
This 2016 report from CFSI introduced the Financial Health Framework in the United States, showing how eight indicators to measure financial health were developed. Over the course of 2015, the report authors assessed data and insights from the finance sector. The indicators were formed from more than 20 consumer finance studies and from consultations with more than 85 financial service providers and ‘influencers’.
The framework comprised of four components of financial health, each containing two of the indicators to allow an assessment of an individual’s financial health to be made. Benchmarks were used to gauge progress over time, and suggested how the data that was collected could be interpreted.
The aim was for financial companies to collect data on their customers in two forms: financial and survey data. It was assumed that the providers would be able to access administrative or transactional data about their client, while directly asking them the survey questions from the Financial Health Framework.
Spend
Save
Borrow
Plan
For each of these indicators, CFSI identified the data that financial institutions could collect to measure that particular indicator:
Spend
Save
Borrow
Plan
The justification for each of the eight indicators was as follows:
Sarah Parker, Nancy Castillo, Thea Garon, Rob Levy
Center for Financial Services Innovation (CFSI)CFSI